About the blog

Practical tutorials and references on image optimization, web performance, and e-commerce.

We write about what we measure running Araluma in production: compression (WebP, AVIF), Core Web Vitals (LCP, CLS, INP), image formats for catalogs, and the small details that affect conversion.

Author

Lucas Mendes — writes about image and performance for e-commerce. Every article starts from a real problem we see going through Araluma’s tools.

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Araluma tools — compress, convert, crop, remove background. All in the browser.